Balance IT Case Study - Develop a Pet Food Formulation Software in Rails

About

Balance IT® is a free site that teaches pet owners how to make nutritionally complete meals for dogs and cats. BalanceIt was facing issues with its old-fashioned paper-based vet approvals process for dogs and cats. They want to make this process more optimized, fast, reliable, and scalable. LogicalStreet team has helped BalanceIt to achieve this goal. The old vet approval process was taking weeks to get approval from the vets whereas clients are receiving approvals within just a few hours after implementing a new digital solution developed by LogicalStreet team.

LogicalStreet team has also helped BalanceIt for setting up Shopify store, Migrating their legacy stack to a more modern Ruby on Rails stack, Improving user login flow, Improving user experience on their website, and various other solutions.

Requirements

Before beginning the project, the LogicalStreet team worked closely with BalanceIt to gather and define the project requirements. The requirements included:

Streamlining vet approvals: The new solution should streamline the vet approval process, enabling vets to quickly access and approve pet meal recipes, and reduce the approval time for pet owners.

Integration with existing platform: The new solution should be integrated with BalanceIt's existing platform, ensuring that it works seamlessly with the current system.

Security and privacy: The new solution should be secure and ensure the privacy of pet owners and vet information, preventing data breaches.

Scalability: The new solution should be scalable, allowing BalanceIt to easily handle increased traffic and usage as the business grows.

Improved user experience: The new solution should improve the overall user experience for both vets and pet owners, making it easy and hassle-free to use.

Challenges

The challenges that the LogicalStreet team faced during this project included:

Integrating with existing platform: The new digital solution needed to be integrated with BalanceIt's existing platform, which presented a challenge in ensuring seamless and easy-to-use integration for both vets and pet owners.

Ensuring security and privacy: The digital solution needed to be secure and ensure the privacy of pet owners and vet information, which required careful planning and implementation to prevent data breaches.

Improving scalability: BalanceIt needed a solution that could be easily scaled as the business grows, which required careful planning and implementation to ensure the solution could handle increased traffic and usage.

Solutions We Provided

The LogicalStreet team designed and developed a custom digital solution that streamlined BalanceIt's vet approvals process. The solution enabled vets to access and approve pet meal recipes with a few clicks, rather than going through a cumbersome paper-based process. The digital solution was integrated with BalanceIt's existing platform, making it seamless and easy for both vets and pet owners to use. It also allowed BalanceIt to track the status of vet approvals in real-time, and automated notifications were sent to pet owners once their meal recipes were approved.

Apart from optimizing the vet approvals process, the LogicalStreet team also helped BalanceIt in setting up a Shopify store, migrating their legacy stack to a more modern Ruby on Rails stack, improving user login flow, and improving the overall user experience on their website.

Results

After implementing the new digital solution, BalanceIt's vet approval process became more efficient and reliable, which resulted in

Faster vet approvals - clients now receive approvals within just a few hours
Reduced paper usage - the digital solution eliminated the need for paper-based approvalsImproved customer satisfaction - pet owners were happy with the faster and hassle-free approval process
Improved customer satisfaction - pet owners were happy with the faster and hassle-free approval process
Better scalability - the new solution allowed for easy scaling as the business growsMoreover, the improvements made to BalanceIt's Shopify store and website resulted in improved user experience and a significant increase in online sales.

Conclusion

LogicalStreet provided BalanceIt with a complete digital solution to optimize their vet approval process, improve user experience on their website, and set up a Shopify store to increase sales. The new digital solution developed by LogicalStreet helped BalanceIt achieve its goal of making the vet approval process more optimized, fast, reliable, and scalable. The client saw significant improvements in the vet approval process, and the user experience on their website improved.