Roepa faced several challenges in implementing its new digital solutions. One major challenge was integrating the new online store with the company's existing systems, which were a combination of legacy software systems and manual processes. The new online store needed to integrate seamlessly with these systems, requiring a deep understanding of Roepa's existing technology stack and the ability to develop custom software solutions that could integrate with it. Another challenge was ensuring that the new solutions would be user-friendly for customers and employees alike, given the complexity of the equipment being sold. Finally, Roepa needed to ensure that its investment in digital technologies would provide a good return on investment.