Logical street


Roepa is a major player in the graphics industry for used-printing and paper-converting equipment for more than 50 years. Roepa had tremendous offline business through their factories. They want to expand their reach using technology. LogicalStreet team helped Roepa to build.


Roepa is a well-established player in the graphics industry, with a reputation for delivering high-quality used-printing and paper-converting equipment. While the company had a strong offline business through its factories, it recognized the need to expand its reach and sales using technology. To achieve this, Roepa partnered with LogicalStreet, a leading software development company, to help it build an in-house online store and set up digital administrative solutions.

Client’s location

Huningue, France

LS Team

3 Engineers


Roepa’s main requirement was to build an online store that could help it sell its equipment to a wider audience. The company also needed to set up digital administrative solutions that would enable it to operate its global business with more speed and efficiency. To achieve these goals, Roepa needed a team of experts who could help it develop customized software solutions that were tailored to the company’s specific needs. The software solutions would need to integrate seamlessly with Roepa’s existing systems and be user-friendly for both customers and employees.


Roepa faced several challenges in implementing its new digital solutions. One major challenge was integrating the new online store with the company’s existing systems, which were a combination of legacy software systems and manual processes. The new online store needed to integrate seamlessly with these systems, requiring a deep understanding of Roepa’s existing technology stack and the ability to develop custom software solutions that could integrate with it. Another challenge was ensuring that the new solutions would be user-friendly for customers and employees alike, given the complexity of the equipment being sold. Finally, Roepa needed to ensure that its investment in digital technologies would provide a good return on investment.

Solutions We Provided

The LogicalStreet team worked closely with Roepa to develop customized software solutions that were tailored to the company’s specific needs. The team conducted a thorough analysis of Roepa’s existing technology stack, identifying opportunities for integration and process improvement. Based on this analysis, LogicalStreet developed a customized online store that was fully integrated with Roepa’s existing systems. The online store was designed to be user-friendly, with an intuitive interface that made it easy for customers to find and purchase the equipment they needed. LogicalStreet also developed custom software tools to automate many of the company’s day-to-day processes, including inventory management, sales tracking, and customer support.
To ensure that Roepa employees could easily use the new digital solutions, LogicalStreet provided extensive training and support throughout the implementation process. This included one-to-one training for key employees, as well as ongoing technical support and troubleshooting.


Thanks to the new digital solutions developed by LogicalStreet, Roepa was able to significantly improve its operations and bottom line. The online store enabled Roepa to reach a wider audience, resulting in increased sales and revenue. The streamlined administrative solutions also improved the efficiency of the company’s operations, resulting in faster turnaround times and improved customer service. Roepa was particularly pleased with the reduction in equipment selling time, which went from several months to just a few days thanks to the online store. The company also saw significant cost savings and improved productivity thanks to the automation of many of its day-to-day processes.


Roepa’s partnership with LogicalStreet was a success, resulting in a significant digital transformation that enabled the company to expand its reach, improve its operations, and increase its revenue. The customized software solutions developed by LogicalStreet were tailored to Roepa’s specific needs, integrating seamlessly with the company’s existing systems and providing user-friendly interfaces for both customers and employees. Through extensive training and support, LogicalStreet ensured that Roepa’s employees could easily use the new digital solutions, resulting in improved efficiency and productivity.


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